Dr Gift Mugano
The World Economic Forum defines competitiveness as the set of institutions, policies, and factors that determine the level of productivity of a country. The level of productivity, in turn, sets the level of prosperity that can be reached by an economy. The productivity level also determines the rates of return obtained by investments in an economy, which in turn are the fundamental drivers of its growth rates. In other words, a more competitive economy is one that is likely to grow faster over time.The concept of competitiveness thus involves static and dynamic components. Although the productivity of a country determines its ability to sustain a high level of income, it is also one of the central determinants of its return on investment, which is one of the key factors explaining an economy’s growth potential.
Zimbabwe is part of the global village. Zimbabwe’s economy is driven by developments in global arena. Today we are witnessing imports from both regional and international markets choking local companies.
Last week, the National Economic Forum (NECF) and the University of Zimbabwe’s Graduate School co-hosted a conference on National Competitiveness. The conference’s objective was to get views from various stakeholders on the second Zimbabwe National Competitiveness Report which is focusing on the competitiveness financial and manufacturing sectors. This is a timely intervention.
In many forums I participate — whether in workshops, meetings or radio dialogues especially the “Morning Grill” which is hosted by Tawanda Gudyanga, the question which continues to come back is how Zimbabwe can regain its yesteryears status — economic powerhouse. There are many answers to this question one of which is the need to deal with political environment but from the economic front one needs to address the competitiveness issues.
Against this background, this week’s issue will draw on ten drivers of competitiveness based on Global Manufacturing Competitiveness Index (GMCI) produced by Deloitte and Council on Competitiveness to unpack the major drivers of manufacturing competitiveness. My hope is that we can take a reflection on these drivers as they are mainstreamed at an international level and see how we can align our strategies in the same direction since we are in the same global village.
For the benefit of readers it is important to note that China, Germany and United States occupies first, second and third positions, respectively. And, interestingly, our neighbour, South Africa, occupies position number 24 ahead of powerful economies like France, Belgium and Russia. We trade mostly with South Africa. This must be a wakeup call for ourselves. The following are the most important drivers of competitiveness which we should take leaf from:
1. Talent-driven innovation drives manufacturing
competitiveness
The GMCI revealed that talent-driven innovation is the most important driver of a country’s ability to compete. For talent-driven innovation to positively impact on the country’s competitiveness, individual countries, through universities and colleges, should work on quality and availability of scientists, researchers, and engineers and the quality and availability of skilled labour as areas of priority.
2. Economic, trade, financial and tax system
The economic, trade, financial and tax system of a nation was noted as the second critical enabler required to enhance manufacturing competitiveness. The GMCI showed that economic volatility, trade barriers, structural cost tax burdens, and crushing national indebtedness, combined with high degrees of policy and regulatory uncertainty, has likely caused them to now place government-related forces and actions as more important to determining a nation’s competitiveness than anything other than the quality of its workforce.
Government-driven trade, financial, and tax policies have now supplanted labour and materials costs, supplier networks, infrastructure, energy costs, local market attractiveness and everything else as a more important driver of a nation’s competitiveness.
This seems driven by executives concerns that economic, trade and tax policies are often detracting from competitiveness for manufacturers versus helping create an advantage.
3. Cost and availability
of labour and materials
GMCI noted that cost and availability of labour and materials continues to transform the global landscape significantly with respect to creating manufacturing competitive advantage. Historically, as reflected in the prior section regarding exports, numerous companies moved their production to emerging economies where labour and materials were cheaper. As a result, the economic prosperity of the citizens in these once low cost destinations has improved, giving rise to a growing middle class — and demands for higher wages.
As these countries continue to evolve and move up the product complexity ladder — and in turn, grow their economies and become involved in the production of more complex products — they are becoming less competitive on their labour advantage.
They look more like developed countries and are beginning to shift production to lower cost countries for more commoditised products. China, for example, is now shifting production to countries like Thailand and Vietnam, and is one example of this dynamic.
4. Supplier network
GMCI survey ranked supplier network as the fourth most important driver of manufacturing competitiveness. Interviewed Chief Executive Officers (CEOs) emphasised significance importance of supplier network as one of the major drivers of manufacturing competitiveness.
In addition, CEOs and senior executives have elevated the standing of supply chains as they are taking strategic actions to mitigate supply chain risks in response to natural disasters and to gain more control and transparency of sources.
In evaluating a country’s competitive advantage in this area, executives cited financial stability and resources within a supplier network as the most important factor contributing to competitiveness, followed closely by its ability to innovate, cost competitiveness, and suppliers’ availability and responsiveness.
The old adage, “getting the right products to the right markets at the right time in the right amounts at the right cost” translates into efficient and effective supply chain management. Access to a well-oiled supplier network makes large multinationals successful in the production and continued advancement of complex goods to meet the needs of global customers.
5. Legal and regulatory
system
Much like with the supplier network driver, executives ranked developed nations as leaders when it comes to the competitive advantage they deliver through their legal and regulatory systems. Stability and clarity within the legal and regulatory environment stood out as the primary factor influencing the individual country rankings. Other contributing factors include labour laws and regulations, compliance costs, intellectual property protection, enforcement of laws and regulations, and antitrust regulations.
6. Physical infrastructure
Physical infrastructure was ranked the sixth most important driver of manufacturing competitiveness, noting specifically the cost and process efficiencies, as well as productivity improvements that directly result from access to quality infrastructure.
This driver includes support for the basic logistics involved in the movement of physical goods, as well as the efficient movement of information and energy through technology-based infrastructure investments in smart-grid, broadband and other networks.
In addition to reducing costs and improving efficiencies to conduct business, supplemental research reveals that ongoing investments in infrastructure drive innovation, and in turn, boost job creation, fostering a growth cycle within a nation.
Research reveals that ongoing investments in infrastructure results in long-term economic benefit.
Specifically, a recent estimate by the United States Congressional Budget Office suggests that every dollar of infrastructure spending generates an additional 60 cents in economic activity (for a total increase to GDP of $1,60). This multiplier effect bodes well for India, which recently announced plans to invest USD $1 trillion on infrastructure through 2017.
7. Energy costs and policies
As energy becomes scarcer and costs continue to rise, executives participating in the 2013 GMCI reported that those nations with the ability to provide access to clean and renewable energy at competitive costs would have an advantage over their competitors.
And while respondents also indicated that the level of investment in energy infrastructure, as well as the comprehensiveness and efficiency of energy policy also contributed to a nation’s competitiveness, increasing demand and limited supply coupled with market forces that drive prices up resulted in energy costs being the most important driver in this category.
8. Local market
attractiveness
Size and access to local markets is the most important driver in this category, according to 2013 GMCI Survey results. It is perhaps no surprise that China — with its large population and explosive economic growth — is considered among the most competitive countries in the world.
At the same time, relative market attractiveness parity among China, the US and Germany demonstrates that country size is not the only factor.
Rather such parity between emerging and developed economies on competitive advantage is driven by a vibrant domestic consumer base with significant spending power. These nations, as well as others like Singapore and South Korea, all have established middle class consumers that demand more complex and higher quality goods — and as a result, are likely to make these markets more attractive for large multinationals.
In the long term, trends for emerging economies to have higher disposable incomes bodes well for those lower-cost manufacturing destinations, as the good manufacturing jobs will inherently create economic prosperity for their citizens. These trends then act to create a virtuous manufacturing cycle: increased incomes, higher spending ability and increased market attractiveness.
9. Healthcare systems
With respect to healthcare systems,the GMCI noted that, on average, that the overall cost of healthcare was the most important driver within this category, followed closely by access to quality healthcare and regulatory policies for public health.
It’s no surprise then that Germany, which is regarded as having the world’s oldest employment-based social health insurance and has recently started to inject money from Government revenues into the social health insurance system to reduce wage-based health insurance contributions.
The report showed that Germany is rated as the most competitive nation in this category. Japan is close behind Germany in healthcare system competitiveness. While the US ranks third, there is a wide gap between it and second-ranked Japan.
With respect to regulatory policies for public health, survey participants consistently cited costs associated with compliance — including Government mandates that result in reduced corporate profitability and increased healthcare cost burdens — as a key factor negatively impacting a country’s overall competitiveness.
10. Government investment in manufacturing and
innovation
A number of factors were noted by 2013 GMCI participants as critical in evaluating a country’s overall competitive advantage with respect to government investment in manufacturing and innovation. Primary among them was the number of public-private collaborations, followed by investments in technology, research and development, and engineering.
Countries that lead in developing public-private collaborations not only bring together the skills required to spur innovation, but also create an ecosystem that thrives on innovation through collaboration.
The GMCI shows that China and Germany, which place heavy emphasis on creating public-private partnerships, were ranked by 2013 GMCI survey respondents as being most competitive among the six focus nations of the study.
The impact of public policy
With economic, trade, financial and tax systems ranked as the second most important driver of a nation’s competitiveness, public policy should be tailor made to support the country’s competitiveness.
In China, policies either encouraging or directly funding investments in science and technology, employee education, infrastructure development along with safety and health regulations and sustainability policies, are helping to provide a competitive advantage according to Chinese executives surveyed.
Sustainability policies in China — often met with a raised eyebrow in the west — are seen by Chinese executives as helping them drive innovations in manufacturing and movement toward the next generation of energy efficient products and processes supporting the Green Growth Agenda, for example.
Improving energy and environmental sustainability, which is a significant challenge for China, is also being used by policymakers as a catalyst for the development of a domestic innovation culture, understood to be essential for China to make the next significant step forward.
Perhaps more notable this time around in China are the policies business leaders see inhibiting their success including antitrust laws and regulations, government financial intervention and ownership in companies, which has been at the very core of Chinese capitalism, foreign direct investment (FDI) policies, immigration policies and corporate tax policies.
In Europe, business leaders see only the continent’s intellectual property protection policies contributing to a competitive advantage for them, with over 90 percent of executives indicating that current European intellectual property policies give them an advantage.
At the other end, only three policies have been cited by European business leaders as contributing to a clear disadvantage for them; they include labour policies, immigration policies and policies resulting in government intervention and ownership in companies.
Dr Mugano is an Economic Advisor, Author and Expert in Trade and Competitiveness. He is a Research Associate of Nelson Mandela Metropolitan University. Feedback: +263 772 541 209 or gmugano@gmail.com