Social networking sites such as Twitter can be effective in promoting your business
Shelter Hamandishe Change Management
You can become a magnet if you are willing to attract people and resources to your business. It requires a little more time to invest the time and energy for developing a strong network. Managers often underestimate the power of business networking but it has produced numerous benefits for the professional. It’s not easy for most people to greet and meet strangers and instantly make a point of ensuring there is continuous communication.
Depending on personality, there are some that love the experience of meeting new people and plunge into business networking. That courage and boldness is worth it for your career as it gives way for opportunity to give and receive assistance. In fact, it presents an opportunity to transcend your individual goals by bringing ideas and people together that would have otherwise never crossed paths.
If you look at it this way, networking is an art and skill that calls for survival of the fittest. Setting up a network is not easy. Having a great idea is not enough, you need a buy-in to that idea, you need to set up as many people as possible. You could have the best invention for telecommunications, but unless you get that story out to as many people as possible, it’s not much more than just a raw idea.
The mistake most of us make in our professions is that we do not do enough networking, we then try to set up one when we really need one. Most times it fails dismally and when it produces disastrous and degenerates into the worst business networking mistake, we cry foul. Networking is a full-time job, it never has an end. By constantly making deliberate efforts, you are keeping an eye and ear for new opportunities for you.
Be very targeted when you are seeking individuals for your business network or career. Be visible within your industry, no matter how much your business has fallen on hard times, you have that single effectiveness mode to raise your profile. Networking demands hard work, it demands a lot of your time by attending social and business gatherings.
That’s why always advise businesses never to quit advertising and marketing no matter how dire their situation is. Always strive to maintain that visibility. There are businesses that have survived because they have maintained visibility within their community, they have literally survived because of a reputation of being an employer of choice. In turn, it has helped them recruit and retain great employees who have made their business float during bad times.
Networking helps you create a diverse network of people that you can share ideas and gain information. You ought to search for a diverse group of people from whom you can learn. Other business people and professionals have much to teach and share when an individual is open to learning and change ideas.
You can actually make friends. Make a deliberate effort to pursue relationships with the people you meet when business networking. As a way of social networking, using social media is the cheapest way to promote your business and keep customers chatting about your business.
The popular social networking sites such as Facebook, Twitter, YouTube, Google+, and LinkedIn help promote your business. Considering these kinds of social networks to promote your business will also help your company to save money in the long run.
It is therefore important for companies to adapt the use of social networks as their communication tools. Contemporary companies are adopting the use of social networks as their communication tools to communicate with their stakeholders.
Having well-connected employees makes them more productive and social networks can help to increase the productivity by which they connect and collaborate. Being connected and collaborating with stakeholders can be done through the use of social networks by communicating with them.
Do not start with a networking group by looking for immediate gains. If this is what you are trying to achieve, you are networking for the wrong reasons. Frankly speaking, I would rather belong to a networking group of two people who can help each other on a regular basis than have a large group of business people that do not contribute effectively.
Real work usually begins after the business networking event. Remember that you are only at the networking event to meet and build rapport. In any type of business, networking skills tend to be a mixture of both learned behaviour and natural charisma. If you are able to maintain a web of contacts and vendors, you can build a strong network. With that network in place, new business can always be found and you can be guaranteed success.
Till next week, may God richly bless you.